Local Business Schema Template

To add local business schema using Swift Rank, first ensure that the Swift Rank plugin is properly installed and activated on your WordPress website. Once the plugin is active, navigate to Schema Templates from the Swift Rank dashboard to begin creating local business schema template.

Click on Add Schema Template to start.

Name Your Schema Template #

You can enter a clear and descriptive title for your template.

Local Business Schema – All Locations
Local Business Schema – Branch Locations
Local Business Schema – Cafe & Bakery
Local Business Schema – Travel Agency
Local Business Schema – Real Estate Agency

This helps you easily identify the template later, especially when managing multiple schemas.

Select the Schema Type #

In the Schema Configuration panel located in the right sidebar, find the Schema Type dropdown. Click the dropdown and select local business from the available schemas.

Once the local business schema type is selected, Swift Rank will automatically load all predefined fields required to describe local business content accurately.

Configure Local Business Fields #

Business Type #

The Business Type field allows you to define the specific category that best represents your business. This information helps search engines clearly understand the nature of your business and display accurate local rich results.

To configure this field, click on the Business Type dropdown. A list of predefined business categories will appear, including options such as Animal Shelter, Automotive Business, Child Care, Dentist, Emergency Service, and many more.

From the list, carefully select the option that most accurately matches your business. For example, choose Animal Shelter if your organization provides animal care and shelter services, or select Automotive Business if you operate a car dealership or repair shop.

Choosing the correct business type improves local SEO accuracy, helps search engines categorize your business correctly, and increases the chances of appearing in relevant local search results.

Business Name #

To enter the business name, click the pencil (edit) icon next to the field to manually add a custom business name. This option is useful if you want to display a name that differs slightly from your website title or if your business operates under a specific registered name.

Alternatively, click the <> (Insert Variable) icon and select the {site_name} variable from the list.

select the Business Name from the variable list

This option automatically pulls the website name from your WordPress settings and applies it to the schema. Using a dynamic variable ensures consistency across all schema templates and automatically updates the business name if it is changed in the site settings.

Website URL #

The Website URL field defines the primary website address of the business. This information helps search engines correctly associate the Local Business schema with your official website and improves brand recognition in search results.

To add the website URL, click the pencil (edit) icon next to the field. You can manually enter a custom URL if required. Alternatively, click the <> (Insert Variable) icon and select the {site_url} variable from the list.

Using this variable automatically pulls the main website URL from your WordPress settings, ensuring consistency across all schema implementations.

Description #

The Description field provides a clear and concise overview of your business, including the services you offer and your primary area of focus. This description helps search engines better understand your business and improves the relevance of your local search appearance.

To add a description, click the pencil (edit) icon to enter a custom business description manually. The description should be informative, accurate, and aligned with the content displayed on your website.

enter your site Description by clicking on the variable from dropdown list

You may also click the <> (Insert Variable) icon to insert a dynamic variable {site_description}, allowing Swift Rank to automatically populate the description based on your site or content settings. Dynamic variables help maintain consistency and reduce the need for manual updates.

Business Image #

To add an image, click the pencil (edit) icon and enter a direct image URL, or use the <> (Insert Variable) icon to dynamically insert an image from your site. For this, you can select the {site_logo}. You can upload the image by clicking on the image icon in field.

The Business Image field defines the primary image associated with your business. This image may appear in rich results and helps search engines visually represent your business.

Phone Number #

Click the <> variable insert option to enter a phone number from dynamic variables or enter phone number manually, including the country code if applicable. Ensure the number matches the one displayed on your website and other business listings for consistency.

The Phone Number field specifies the primary contact number for your business. This helps users and search engines easily connect with your organization.

Email #

The Email field defines an official contact email address for your business. This information supports trust and accessibility.

You can enter a valid business email address. It is recommended to use a professional email associated with your domain rather than a personal email address.

Street Address #

Enter the full street address, including building number and street name.

The Street Address field contains the physical street address of your business location. This is a critical component of Local Business schema and helps search engines accurately determine your business location.

City #

Eenter the city name exactly as it is commonly recognized.

The City field specifies the city where your business is located. Accurate city information improves local search relevance and map visibility.

State/Region #

Enter the appropriate state or region name to help search engines accurately classify your location.

Enter the appropriate state or region name in the field

The State / Region field defines the state, province, or administrative region of your business location.

Postal Code #

The Postal Code field represents the ZIP or postal code of your business address. This information helps refine geographic accuracy.

You can put a static value or can use the dynamic variable.

Country #

Enter your country name in the field. You can also add static name here. Ensure consistency with your website and other business profiles.

The Country field specifies the country where your business operates. This is important for international and local search accuracy.

Latitude #

Enter the latitude value in decimal format. This helps improve location precision for map-based search results.

The Latitude field defines the precise north–south geographic coordinate of your business location.

Longitude #

Longitude represents the east–west geographic coordinate.

When combined with latitude, it helps search engines pinpoint the exact business location.

Price Range #

The price range indicates the general cost level of your business.

Common values include $, $$, $$$, or $$$$, helping users understand pricing expectations before visiting.

Payment Methods Accepted #

This field lists the payment methods your business accepts, such as cash, credit cards, debit cards, paypal, or online payments.

Clear payment information improves user confidence.

Currencies Accepted #

The currencies accepted field defines which currencies are supported for transactions.

you can enter your specific currency here in field

This is particularly useful for businesses serving international customers.

Opening Hours #

Opening hours specify when your business is open to customers.

Accurate operating hours help avoid confusion and may appear directly in search results. So enter the office timing or whatever you have hotel, write the exact timing here.

Cuisine Type #

It defines the type of cuisine offered, such as Italian, Chinese, Fast Food, helping users quickly understand your offerings.

This field applies mainly to restaurants and food-related businesses.

Menu URL #

Here you enter your menu URL or select from the dynamic variables.

The menu URL links directly to your online menu, allowing users to view available items before visiting or placing an order.

Accepts Reservations #

Here you have the two options you can either select “Yes” or “No”, from the dropdown list.

you can select any one option from dropdown

This option indicates whether customers can make reservations. Clearly defining this improves the user experience, especially for restaurants and service-based businesses. These schema fields can also be modified directly while editing an individual post or page.

Social Media Profiles #

Social media profiles connect your business to its official social platforms, such as Facebook, Instagram, Twitter, or LinkedIn.

Adding these links strengthens brand authority and helps search engines associate your business with its online presence.

Once all these fields are done click on the publish button.

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